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Givaudan Launches Fragrance App for iPhone

The company calls the free app a “personal fragrance consultant in your pocket."

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By: Jamie Matusow

Editor-in-Chief

Swiss fragrance manufacturer Givaudan has launched iPerfumer, a new, free iPhone application (app) designed to help users explore the world of fragrance. The company calls the app a “personal fragrance consultant in your pocket,” and it lets users create a scent profile and get fragrance recommendations by rating various scents.

The app maintains of a large database of fragrances and is equipped with a search tool. Users create a scent profile and get fragrance recommendations by rating various scents. Personalized recommendations are broken down by categories: Top Rated, Recommended and New Launches.

The iPerfumer requires iPhone OS 3.0 or later, and is compatible with iPhone, iPod Touch, and iPad. For more information and to order iPerfumer, click here.

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